ABOUT

This thought provoking conceptual piece was created for the Wealth Management business of Barclays. They wanted to see ideas around how they could engage with their clients on a personal and intellectual level. They also wanted to use it as a prospecting tool to show a point of difference between themselves and other global wealth managers.

The rational behind the design and content structure was potential clients need to be challenged to think about their wealth, so they'll change the way they deal with it, and choose Barclays for their primary relationship.

This concept puts the clients at the centre of everything Barclays do. It grabs their attention, and makes them stop in their tracks. It encourages them to think about what they could be doing to enhance their wealth. And it positions us as their expert partner en route to success.

The images we use will bring the concept to life by, for example, showing people stopped in a moment in time, or using white space as a metaphor for space for thought.