ABOUT

For this brief I was tasked with creating a 30 second video to promote the Tour de France. I chose to use the recent announcement of le Tour coming through Yorkshire to invoke feelings of the 100 years war, the war fought between britain and france. I initiatlly had wanted to compare horse mounted knights with modern day cyclists however researching into this period drew me to the Bayeux tapestry, which depicts the events of the war.
To enhance the sensation of the physcial limitations that le tour does to the cyclists I chose to add in a fantastical element to events depicted with the cyclist escaping a kraken and dragons before discovering the holy grail at the end of the great journey. For the music I wanted to use something somewhat contemporary and I settled on an orchestral compostion of a Radiohead song which seemed to fit the piece very well.