ABOUT

When working full time at MAL i was part of theApple Music creative team, I worked as a brand guardian responsible for producing high-quality artwork and marketing assets across a range of digital and print channels. Working closely with Creative Directors and Designers, I ensured all deliverables adhered to Apple’s exacting brand standards while maintaining consistency across multiple campaigns and territories.

My role involved taking supplied artist imagery, album artwork, campaign concepts, and Apple Music brand assets and transforming them into polished customer-facing communications. This included adapting creative across multiple formats, preparing production-ready artwork, retouching imagery where required, and ensuring every asset met Apple’s rigorous visual and technical standards.

Projects ranged from artist promotion campaigns and playlist launches to subscriber acquisition and engagement activity, delivered across digital advertising, social media, display formats, print collateral, and in-store communications.

Responsibilities:

* Brand guardian for Apple Music marketing communications
* Creation and adaptation of campaign artwork across digital and print channels
* Production of marketing assets from supplied album artwork, artist imagery, and campaign concepts
* Artwork, retouching, and layout design in line with Apple brand guidelines
* Collaboration with Creative Directors, Designers, and Production Teams
* Quality assurance and consistency across all customer-facing materials
* Preparation of final artwork for both digital deployment and print production

This role required exceptional attention to detail, a deep understanding of Apple’s visual standards, and the ability to deliver high-volume creative production work within fast-paced agency deadlines.