Aporva Baxi Co-Founder + Executive Creative Director


As we define the motion language for a brand, it always begins with research and development to explore what feels right. This is achieved through looking at principles and ways in which things can move with intent and purpose. Ultimately the exploration is refined into, what we call, a 'motion theory'. Principles that guide the animation and interaction of any part of the brand experience where motion is needed.

Date created: November 2017 2017-11-01T00:00:00+0000
Date published: 7 February 2018 2018-02-07T16:40:25+0000


Project featured: on 8th February 2018

DixonBaxi | Identity