Aporva Baxi Co-Founder + Executive Creative Director

ABOUT

DixonBaxi have partnered with the in-house Formula E team to create an immersive, new global TV experience that reimagines the future of electric street racing through innovative race graphics, heroic title sequences, augmented-reality and head-up-display systems that transform and gamify the viewing experience. A motion behaviour inspired by inertia underpins the precise infographics that translate the live telemetry data in real-time.

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