Aporva Baxi Co-Founder + Executive Creative Director


Creating a bespoke typeface inspired by the iconic BBC Top Gear cog.
TG Industry, a global font that signals a new dawn for the Top Gear brand, rolled out across broadcast (TV Show), print (magazine), and will soon roll out across digital (website).

Forged with angular cuts for a precision look.
Forged from angular cuts that reference the mechanical form of the Top Gear cog with aggressive terminals taking influence from the sculpted metallic body surfaces that adorn the modern Hyper-car. Created in close collaboration with Mattox Shuler from Fort Foundry.

Crafted for a vast range of expressions from sleek to refined to cinematic.
A wide range of weights from Thin to Ultra with corresponding italics enables a vast range of tonal expression. At times sleek and reductive with a cinematic quality, yet extremely bold and expressive in other moments, it packs a punch for eye-catching headlines and iconic title sequences. A digital-first typeface crafted to remain highly legible on the smallest of screens.

The result? A typeface that is uniquely Top Gear in attitude and expression that gives the brand a distinct new visual voice.

Date created: August 2019 2019-08-01T00:00:00+0100
Date published: 21 August 2019 2019-08-21T14:01:06+0100


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