About us

We may have started small, but we’ve always had very big ideas, like totally changing the way people buy appliances. We launched in 2001 and we just haven’t stopped, a years’ worth of achievements always seems more like three at AO. Our customers are now our biggest advocates, and we’ve made millions of them happy. We’ve even launched in new territories throughout Europe.

Sometimes we have to pinch ourselves. But we’re determined to be the best electrical retailer in Europe, and for that, you need to be driven. You need to be bold enough to try new things, and smart enough to see them through. You need to care about people, and have a little fun while you’re doing it.