Anze Jereb Chief Creative Officer

ABOUT

The war between Georgia and Russia in 2008 left 20% of this small, proud country in the Caucasus under occupation, tearing families and communities apart.
Despite the ongoing danger, some courageous families have chosen to remain in their homes and keep their land.
They persist in cultivating their fields and maintaining their communities, even as the occupation line, marked by barbed wire fences, creeps closer to them each day.
FRUITS OF HEROISM GROWN CLOSE TO THE OCCUPATION LINE
For the initiative to help these farmers and promote their products and making them available in food retail all over the country, we created a special symbol - a barbed wire, shattered by sprouts of green leaves and berries,
This logo represents the farmers unwavering spirit, their resilience in the face of adversity and their hope for a brighter future.
We named their products the "Fruits of Heroism," a celebration of their bravery and a symbol of hope for the community.

AWARDS

KIAF 2023 Silver

MADEIT CREDITS

  • Margherita Watt​Client
  • LeavingstoneHead of Design
  • * Anze JerebChief Creative Officer
Annual 2018 JudgeIntegrated Project featured: on 14th September 2023

Fruits of Heroism

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