Ant O'Neill
Señor Copywriter
ABOUT
I've helped shape the TOV of this incredible jewellery brand that went from (pardon the pun) to appearing in Vogue and Marie-Claire within two years: frankly, incredible.
Their irreverent but ethical approach needed an equally cheeky style of writing, and my suggestion of making Fred the studio cat Employee of the Month made it's way onto the hallowed pages of Condé Nast's flagship.