ABOUT

Launched at the end of 2017, FedEx’s Infinite Beta blog had its genesis in the pure frustration of the po-faced stance taken by so many people in the tech and digital world, and the fact that hyperbole has become the norm.

Every single product from a particle accelerator to a carrot peeler is a paradigm shift and a game changer; every new way of working has to be open, social, or inclusive; every organisation has to be flat. Everything is awesome and super – but as we learned from Incredibles arch-villain Syndrome, when everyone is super… no-one is.

So to balance the scales, Infinite Beta came into being. FedEx’s dark side was suddenly unveiled, not only biting the hand that fed it but having it off at the ulna: a slap in the freshly rested scrumlovin’-self-proclaimed-evangelist’s face.

I’ve contributed a number of pieces for Infinite Beta, mocking futurologists and the sacred cows of the tech world alike.