Ant O'Neill
Señor Copywriter
ABOUT
Fuse had a huge presence at Learning Technologies, and this was bolstered by an intriguing giveaway - a toolkit to help budding Tarantinos create and share videos. I was heavily involved in the conceptualisaion of this box, and took the lead on the promotional aspects - these included flyers in the delegate bags to drive visitors to the stall, and an advert in the brochure encouraging them to request a second one for their colleagues.