ABOUT

Since 2013, Poggio Ulivi is a family-run winery, located in the heart of Tuscan Maremma, in Italy. The two main products of the company are Merlot and Sangiovese, two very pure qualities of wine.
this brand identity project aims to simplify and emphasize the concept of the grandeur of Italian lands.
This area, rich in history and symbols, is represented in this project with elegant lines. The "buttero" (the man on horseback represented in the logo) is a traditional figure typical of the geographical area where the company was born. The gold color, a recurring element, was used to emphasize the purity and quality of the products. Each element used for this brand communication is the result of an in-depth analysis of the context.