ABOUT

This was quite an extensive piece for one of our clients in America, we were approached to work on re-vamping the Heineken brand. This involved extensive colour experimentation although we didn't really want to stray too far from their long established (over 100 years) and respected product. Our new labelling for this needed to retain the similar ident colours but at the same time bring it forward. For this project we also worked quite extensively with focus groups.

We also worked on presenting the brand with an extensive set of artworks which included us using 3D elements, hand drawn parts (some of which we subsequently decided not to use). We also created other digital systems including particle fluids.

All in all a really enjoyable project, thirsty work though. Heineken's all round then. Cheers!