Ant Robinso Creative Director

ABOUT

We were approached by a leading U.S. agency to create a series of ad's for Crest to promote a brand new range of products, Crest Be. We were asked to do the production, photo shoot, all 3D modelling and of course artwork, which we LOVED!
It was also a delight to work with such a nice bunch of people.

The flavours were:

Crest Be Dynamic - lime spearmint zest, which includes some gorgeous 3D modelled lime slices, limes and other 3D elements all blended with yummy vectored and airbrushed artwork.

These were such fun to work on and you can see the TV ad here too.

--

Crest Be Inspired - vanilla mint spark, has some smooth and silky flowing artwork with a distinctly vanilla and minty tone to it.

The concept was to inspire, to engage and to give a feeling of freedom of expression.

Again, this piece contains some fun 3D elements, photography and nice freeform flowing curves.

--

Crest Be Adventurous - mint chocolate trek allowed us to create some delicious 3D model choc pieces with gooey centres.

We were dreaming up our own recipes here at A.k.A and came up with Minty muffin, cherry and mint, Strawberry cheesecake, who knows, the possibilities are endless and seriously mouth watering!

We have tried all of the flavours that are around so far and all of them are deliciously, yummy!


MADEIT CREDITS

  • Darielle SmolianClient
  • Darielle SmolianAgency

Advertising campaign for Crest Be toothpaste

*
*
*
*
*
*
*
*
*
*
*

Comments