ABOUT

When George Carwardine first invented the Anglepoise lamp, produced by Herbert Terry & Sons - now Anglepoise Ltd and still run by direct descendant Simon Terry - they marketed the lamp as the 'energy saving lamp'.

Why?

Because before Carwardine invented the task light, enabling the light source to be moved into position exactly where light was needed, people would simply increase the wattage of their overhead and standard lamps to raise lumen levels. But, by taking the lamp directly to the area of activity an Anglepoise could use a much lower wattage bulb.

The same principle is applied here. When working at your desk, you don't need a hugely powerful fan swinging left to right, sometimes buffeting you and any paper on your desk and pointlessly blowing air around a room. You just need to position a quiet, soft breeze exactly where you need it most.