ABOUT

Student Enterprise & Employability (SEE) is an organization within the University of the Arts London (UAL), offering support for students to fulfill their potential as practitioners, employees and entrepreneurs. Every year SEE runs “Enterprise Week”, where students can attend a series of talks and workshops aimed at preparing them for their entrepreneurial futures. The project asked for the creation of an over arching brand for the week, poster campaign as well as both online and offline support material. The response was to create a brand focused on the idea of “being your own boss and personal empowerment”. Combining humorous imagery with job titles allowed students to see the roles as obtainable, hoping to dispel feelings of grandeur. It takes all kinds of people to work in the creative industry and “Enterprise Week” can help you obtain any goal.