XO magazine is a digital and print magazine that showcases the latest in fashion and music. Issue 17 is the Spring/Summer release of XO, tilted “Dream On”, and deals with thoughts on inspiration and reaching new goals. Talking to established artists such as Kate Nash as well as upcoming talents from both music and fashion. With the possibility of XO magazine becoming a newsstand publication, a total redesign of layout as well as the implementation of a strong editorial voice, was needed to keep in line with possible competitors. Whilst still staying fresh and appealing to a loyal audience base.