ABOUT

A self-initiated spoof print advert for Guinness celebrating the coronation of King Charles III.
Combining a visual play of a crown in the classic Guinness pint head visual with the iconic brand line of "Good things come to those who wait" this spoof advert went viral around the coronation weekend in May 2023, gaining multiple pieces of coverage across industry press and social media.
The advert was awarded "Best Print Advert" on Bestadsontv and has featured a series of publications since as the debate over fake ads continues to split the industry.