ABOUT

The Brief
Despite an innovative product, Deposit Power faced low consumer understanding of deposit bonds and low brand awareness across Australia and New Zealand. This lack of clarity limited their ability to engage their target audience and communicate their market-leading offer, prompting the need for a new brand campaign to clearly articulate their proposition and drive recognition.

The Solution
To overcome low awareness and understanding, 3Scoops created a high-impact campaign centred on a striking animated hero video for YouTube and social. This visually dynamic piece delivered key messaging clearly and lifted brand search. Supporting carousel and animated assets expanded reach and engagement, while conversion-focused retargeting with strong calls to action turned interest into applications. Together these elements drove standout traffic, engagement and measurable business results.

Production Partner
Jumbla