ABOUT

Guinness Africa was running a promotion in Cameroon, where loyal Guinness drinkers could win a trip to the UK to see WizKid and Stanley Enow perform at a sponsored festival (with VIP treatment) – as well as secondary instant win prizes.

IDEA:
The Blacklist – the VIP Guinness experience of all time.

Since the look and feel of Guinness Football was a huge success, the Guinness client wanted something similar for the Cameroon promotion – featuring the bottle, singers and secondary prizes.

The idea was to simulate a VIP concert experience. I created the key visual using similar textures and bottle, whilst adding more of a VIP festival concert feel into the background. Giving life, energy and attitude to the promotion.