Anthem has continued its partnership with pladis to develop packaging designs for an exciting new special edition variant for Flipz, the chocolate covered pretzel snack.

Building on the unicorn craze that has swept the country, pladis UK & Ireland has responded to the popularity of the mystical animal by launching Flipz Unicornz; crunchy, salty pretzels with smooth purple fudge flavour coating, drizzled with Unicorn magic. Launching to coincide with Asda's 'Unicorn Aisle,' Flipz Unicornz follows the same great recipe as the original milk and dark chocolate Flipz but with a magical twist that's Instagram worthy.

James Milburn, Account Director at Anthem commented: "We're really excited to launch Flipz Unicornz which are right on trend for all those completely under the spell of the unicorn craze. The Flipz brand is loved by snackers and we hope that our magical, rainbow hued limited-edition pack design will surprise and delight all consumers."

Sarah Horowitz, New Ventures business unit Director at pladis added. "By tapping into consumers' continuing craze for all things unicorn, the new limited edition Flipz Unicornz packs give us the opportunity to continue raising the brand's profile in the UK. The standout pack design really brings the product to life, giving consumers the chance to bring a bit of the magic into their homes!"

Date created: March 2019 2019-03-01T00:00:00+0000
Date published: 26 March 2019 2019-03-26T16:28:16+0000

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