Anthem Worldwide, the global creative agency, has continued its relationship with Britvic, the British producer of soft drinks, with the launch of a Supper Club event at French restaurant Café du Marché in London's Smithfield. Anthem currently works with Teisseire as its lead social and content agency.
The Teisseire brand is nearly 300 years old and is famous in France for its innovative flavours that taste just like the real fruit. The brand is the leader in France in the cordial market with every recipe uniquely crafted to extract beautiful flavours from the finest ingredients. The 'sirop' is often blended with water, alcohol and hot or cold drinks to add originality and verve and its 0% sugar range, 'Le 0%', which launched last year, continues to deliver with no compromise on flavour.
Off the back of the success of Anthem's 'Jardin de Flavour' summer campaign, which saw the agency bring the Teisseire brand to life in 'pop up' bar tasting events in key locations across London, the agency was invited to create a winter campaign to further drive awareness and encourage trial and purchase of the French brand.
Anthem partnered with presenter and foodie Laura Jackson to host the Teisseire supper club and engaged influencers to connect over the experience rather than using traditional media. A number of press and competition winners were also invited to enjoy supper with Teisseire based cocktails pared with each course and carefully curated by Laura herself. Guests were encouraged to tell the Teisseire story with their photos, videos and social media posts taken during the evening and to share content under the #LauraJacksonXTeisseire hashtag. Having nominated their preferred dinner guest, lucky competition winners not only attended the VIP event but were also able to take away personalised goodies.