ABOUT

Blood Cancer UK is a national cancer charity that campaigns for change, funds research, raises awareness and supports those affected by blood cancer.

For World Cancer Day 2025, Blood Cancer UK wanted to highlight all the various different cancers that fall under blood cancer. A simple concept, trickier to execute, was to list the various types of blood cancers, so that those affected would feel included and those in the dark, would understand the extent of the disease. Using various typography techniques, I used the charity's brand font to create a block that included all blood cancers, without any looking out of place.

The post was shared across Facebook, Instagram and and drove 14k engagements and a total of 200k impressions. It was also the 3rd top post in terms of engagements across all competitors on Facebook and 2nd on X.