ABOUT

Blood Cancer UK is a national cancer charity that campaigns for change, funds research, raises awareness and supports those affected by blood cancer.​​​​​​​

Working in collaboration with advertising agency McCann and the Creative team at Blood Cancer UK, the 'We Know What it Takes' campaign was shaped by lived experience and used clever typography and stark imagery to raise awareness of the disease and highlight the realities of being diagnosed with the UK's 5th most common cancer.

This project involved rolling out an integrated ad campaign, that encompassed social media, press and OOH advertising, including a takeover of Birmingham New Street station and 'branding' London's BT Tower. Alongside layout & typography, this campaign also required a certain amount of project management skills, as well as consulting on the finer details of producing adverts for print media.