ABOUT

Visible Analytics is a consultancy that specialises in health economics and health technology. Helping healthcare organisations and pharmaceuticals to show the value of their products and what they need get approved and sold in various countries.

VA were finding their brand a little stale and with upcoming conferences needed to make a change, but couldn't undergo a full-scale rebrand due to time and budgetary restraints.

My services were procured to look at their brand and give it a bit of a refresh, modernising their current offering without changing the established look of the company too much. I started by researching current logo trends, particularly within the tech sector, where I felt a health technology consultancy should be aligning itself. I then decided that turning their primary brand colours into a gradient, could help modernise their brand identity. I also adapted their font to a more modern looking typeface to better fit with the new style.

Being a company run mostly by biologists that deals exclusively with healthcare & pharma, this project needed to be carried out outside of the usual design programmes. So I had the added challenge of designing exclusively for Microsoft. For this I provided VA with a Powerpoint template for presentations, a Word template for reports and a separate Powerpoint template set-up for the creation of quick LinkedIn posts without the need of design software and skills.