ABOUT

DKMS is an international charity dedicated to fighting against blood cancer and blood disorders, by encouraging people to sign up to the stem cell register and give those in need of a transplant a second chance.

A dual social media campaign for World Blood Cancer Day, DKMS enlisted my services to help raise awareness and boost the sign-ups for the stem cell donor register.

Two very different approaches were used for these campaigns. The ‘Make it Red’ campaign encouraged people to raise awareness on World Blood Cancer Day by wearing red. This was represented in the visuals by picking out more muted colours in a selection of imagery and turning them red.

In contrast, the ‘Every 27 seconds’ campaign used graphical elements including heart-shaped flags to highlight in a variety of languages, the fact that every 27 seconds worldwide, someone is diagnosed with blood cancer. The general idea of the campaign being that to tackle a universal problem, just spreading the message in English isn’t enough. A particularly pertinent message given that ethnic background plays an incredibly important part in finding a matching stem cell donor.