ABOUT

Brief: Following on from successful newspaper and magazine campaigns, create a two page flyer highlighting a number of European river cruises focussing on food.

Execution:
Following strict brand guidelines and having to include a large amount of copy made this a particularly difficult project to make eye catching. I chose to use colourful food images with a fading effect to bring life to the page without interfering with the copy, using Avalon’s branded blue to make some elements such as the food highlights and phone number stand out stronger.

Results:
The flyer was well received and garnered a fair amount of interest from the targeted client base.