ABOUT

Brief: An ongoing advertising campaign aimed at birdwatchers

Execution: Staying on brand, the task was to come up with a tongue-in-cheek ad on a weekly basis. This was achieved using stunning imagery of birdlife found in the tour region, coupled with a cheesy pun. The biggest challenge being coming up with new ideas and (tougher still) new puns each week. The campaign covered a range of birds from flamingoes and bald eagles to little stints and resplendent quetzals over a 3-4 month period.

Results:
The campaign gathered a fair amount of interest, with some clients beginning to keep a lookout for the new Cosmos ad every Sunday.