Ant White
Co-Founder & CCO
ABOUT
Regional Australia relies on caravan tourism. Every $1 spent at a caravan park generates $3.92 for the local community. Highways mean caravans bypass these towns. So NRMA Insurance created Sloways – a 1,400km network of road signs diverting caravanners to 30 struggling towns, helping them slow down, travel safer and boost economies. Journeys were planned online and integrated in maps. Cash incentives encouraged spending, and the film inspired caravanners to hit the road.
MADEIT CREDITS
-
IagClient
-
Anna BoucautTechnology Project Manager -
Anna JacksonBrand Strategy Lead -
Annabel BrusascoPersonalisation Marketing Specialist -
Ashley WildingCreative Director -
Brent SmartChief Marketing Officer -
Caroline HugallGroup Brand Strategy Director -
Cat HoosonHead of CX -
Cat Shaw-HalfordCX Planner -
Charles TodhunterSenior Account Manager -
Che Proximity SydneyAgency -
Christopher AuManager Martech -
Dani PearceDirector -
Daniel DavisonCreative Director -
Darren ColeHead of Design -
Fee MillistSenior Copywriter -
Gavin ChimesCreative Director -
HecklerProduction Company -
Holly AlexanderDirector of Strategic Production -
Luke FarrellDirector of Marketing Operations -
Luke HurleyDelivery Content Management Lead -
Matthew LapinsManager of Personalisation and Digital Optimisat -
Mindshare SydneyAgency -
Phil JohnstonHead of Strategy -
Phoebe Willis-CraigDigital Product Owner Specialist -
Rebecca DugganSenior Art Director -
Reece LawsonDigital Design Lead -
RevolverProduction Company -
Rumble StudiosProduction Company -
Sally KiernanDirector of Brand Marketing -
Scott GamblingDirector of Personalisation -
Shane HolmesGroup Account Director -
Steven HurstCampaign and Audience Lead -
Tom DoddMedia Lead -
Tyson MahonSenior Account Director -
Wesley HawesExecutive Creative Director -
Zara CurtisDirector of Content and Customer Engagement -
Paulo GuimarãesPerformance Marketing Specialist -
Cannes Lions Winners 2021 -
Anna BohlerPersonalisation Lead -
Jessica YorkeContent and Social Media Consultant -
Chris HowatsonChief Executive Officer -
Ant WhiteChief Creative Officer