Ant White Co-Founder & CCO

ABOUT

To launch the Samsung Galaxy S20 Ultra, CHE Proximity did something massive by doing something tiny: microcodes. These tiny codes were hidden in S20 ads around Australia, invisible to the naked eye, with each spelling the word ‘phone’ in a unique way. By finding the phone in the ad, anyone could win one. But without the 100x zoom of the S20’s camera, people had to get creative. From billboards to papers to TV commercials, no ad was left unexamined. The campaign was the ultimate product demonstration...without the product.

MADEIT CREDITS

  • SamsungClient
  • Ashley WildingCreative Director
  • Che ProximityAgency
  • Daniel DavisonCreative Director
  • Daniel SmithArt Director
  • Darren ColeHead of Design
  • Eric ChouMarketing Director
  • Ernie CiaschettiCopywriter
  • Gavin ChimesCreative Director
  • Hannah AustinGroup Account Director
  • Hayley WaltonHead of Marketing
  • Hayley WilsonMarketing Manager
  • HecklerProduction Company
  • Holly AlexanderDirector of Production
  • Karine PawelProducer
  • Lucy JonesAccount Director
  • Mary-Anne TruongOperations Director
  • Reece LawsonDesigner
  • Tim KindlerDirector
  • Wesley HawesExecutive Creative Director
  • * Cannes Lions Winners 2021
  • * Ant WhiteChief Creative Officer
Add yourself to this project

Samsung Microcodes

Comments
Project tags
SHARE