Anselmo Ramos Founder, Creative Chairman

ABOUT

In January 2020, Beyoncé released a fashion collection with adidas. It sold out instantly. But not before fans noticed that the items looked nearly identical to the employee uniforms at Popeyes. That’s when GUT Agency jumped in with a shot-for-shot recreation of Beyoncé’s campaign, giving fans who missed out on her collection a chance to purchase the clothes that inspired it: the actual Popeyes employee uniforms. The result was a campaign that challenged the rules of fashion and saw everyday people paying the brand to become influencers.

MADEIT CREDITS

  • Popeyes Louisana KitchenClient
  • Aileen EcheniqueBusiness Director
  • Bruno CardinaliChief Marketing Officer PLK US
  • Carmen RodriguezChief Client Officer Partner
  • Christian PierreChief Intelligence Officer
  • Courtney GriffinAssociate Director Digital Activation
  • Cristina Cornejo AyalaCreative Manager
  • Daniela ChamorroMarketing Communications Manager
  • Dara SchoppDirector
  • Debbie Margolis HorwitzExecutive Producer
  • Denisse RamirezSenior Producer
  • Drew HarrisVP Digital Activation
  • Eliana FerrerCreative Director
  • Erika LauAssociate Director Social Marketplace
  • Fernando MachadoGlobal Chief Marketing Officer RBI
  • Fernando MachadoGlobal Chief Marketing Officer RBI
  • Fro RojasPhotographer
  • Gaston BigioFounder
  • Guido FusettiHead of Art
  • Jenny AscherPlanner Digital Activation
  • Kimberly FragaProducer
  • Lauren Bishop JenningsSenior Vice President
  • Mollie BirerSenior Account Executive
  • Nicole Alevizos HurdHead of Global Brand Marketing
  • Paloma AzulayGlobal Chief Marketing Officer
  • Renata NeumannHead of Production
  • Samantha LemoineContent Director
  • William RamosSocial Strategy Director
  • * Paulo FogacaChief Operating Officer Partner
  • * Juan Javier Peña PlazaExecutive Creative Director & Partner
  • * Jose RamirezSenior Art Director
  • * Anselmo RamosFounder, Creative Chairman
  • * Jennifer RangelAccount Supervisor
  • * Jeff SchermerSenior Copywriter
  • * D&AD
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