Anselmo Ramos Founder, Creative Chairman

ABOUT

To bring equal joy to sports we needed to get more eyes on women’s sports. So we turned to social media and uncovered a little known fact: the algorithm prioritizes your saves to suggest new related content in your Instagram feed. That little save icon is an extremely powerful visibility tool and it happens to look just like our Michelob Ultra logo. By leveraging brand recognition and hijacking existing technology and algorithms we could bring much-needed visibility to women athletes. Because if you save women’s sports content, you’ll see more women’s sports content. That’s how Save it, See it was born. To launch, we partnered with women athletes for a wide ranging campaign that included a TV spot and of course, a targeted social media campaign. Our film featured an all-star team of real athletes, including WNBA MVP allstar Nneka Ogwumike, Cece Telfer, the first ever transgender NCAA Champion, and ESPN Analyst Andraya Carter. On Women’s Equality Day, these athletes and many others used their Instagram platforms to launch the Save It See It movement, encouraging everyone to hit save on women’s sports content. The movement resonated with our audience and many of the world’s top athletes who joined our cause, including Serena Williams, Anthony Davis, and Alex Morgan. In fact, the film became our most saved Ultra post ever, and led to a 12,000% increase on our average number of saves, 223 million earned impressions, and 5.2 million views. It also started a conversation around the importance of visibility for women’s sports, garnering coverage in outlets like Forbes, CNN and People, and ultimately got a whole lot more women’s sports content in the feeds of everyone who decided to Save It See It.

AWARDS

OneShow

MADEIT CREDITS

  • AB InBev / Michelob ULTRAClient
  • 3PM/Weber ShandwickPR / Marketing
  • Akoma M’baAccount Director
  • Alexander AllenAssociate Creative Director
  • Andy TamayoAssociate Creative Director
  • Ariel AbramoviciExecutive Creative Director
  • Bruno AcanforaExecutive Creative Director
  • Bruno SteffenStrategy Director
  • Brynna AylwardExecutive Creative Director
  • CANJA Audio CultureMusic / Sound Production Company
  • Cara JohnsonAssociate Creative Director
  • Carmen RodriguezChief Client Officer
  • Charlotte ReillyPR
  • Chiao ChenEditor
  • Christopher JonesSenior Marketing Director, Michelob ULTRA
  • Denisse RamirezSenior Producer
  • Elena ParascoDirector
  • Emma BoonshoftPR
  • Fernando RibeiroGlobal Chief Strategy Officer
  • Guido FusettiHead of Art
  • GUTAgency
  • Jake SpitzPR
  • Jasmine WIlliamsJunior Copywriter
  • Jessica ThorpePR Lead
  • Jim SiaPR
  • Kerry ScaloraDirector of Sports Marketing
  • Laila HouserAccount Executive
  • Lauren CooperAssociate Creative Director
  • Lemondria HobbsPR
  • Leonardo LimaMusic Composer
  • LOVEBOATProduction Company
  • Manuela CastroManagement Supervisor
  • Miles RitenourDirector of Digital Marketing, Michelob ULTRA
  • Raul GarciaAudio Engineer
  • Renata NeumannHead of Production
  • Ricardo MarquesVice President of Marketing, Michelob ULTRA & Gl
  • Solana FromentProducer
  • Stefanie SchaldenbrandProducer
  • Talita AndradeSenior Marketing Director, Michelob ULTRA
  • Tarahgee MorrisJunior Art Director
  • Taylor BlackColorist
  • * Paulo FogacaChief Operating Officer
  • * Juan Javier Peña PlazaExecutive Creative Director
  • * Ricardo CasalExecutive Creative Director
  • * Anselmo RamosCreative Chairman
  • * Willow EnnenArt Director
  • * Andrew GonzalezCopywriter
  • * Nicolas FernandezEditor and Motion Designer
  • * The One Show
Project featured: on 3rd November 2022 Contributor:

Anselmo Ramos has been a Contributor since 25th November 2015.

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