Anselmo Ramos Founder, Creative Chairman

ABOUT

Brazil has the world's biggest pride parade, but it was canceled due to Covid-19. Mercado Livre, the biggest e-commerce brand in Latin America and a traditional sponsor of the Parade, decided to make it happen anyway. It turned the 2.5 metres of the avenue where the parade traditionally takes place into an Instagram feed. By using influencers, people were invited to tag themselves on it. In 15 minutes the avenue was fully crowded. And when everyone thought it was over, Gloria Groove - a legendary LGBTQIA+ singer and activist - released a music video featuring the Instagram handle of every single person

MADEIT CREDITS

  • Mercado LivreClient
  • Ana Luiza MilanesiMarketing Specialist
  • Breithner Monteiro FilmesProduction Company
  • Bruno BruxExecutive Creative Director
  • Camila de Almeida PradoAccount Director
  • Catharina MendonçaCopywriter
  • Daniela FreitasSenior Producer
  • Diego SelistreStrategy Director
  • Douglas CoelhoSocial Strategist
  • Douglas SilveiraMedia Account Director
  • Fernando RibeiroHead of Strategic Planning
  • Gaston BigioFounding Partner
  • Georgia NovaesCommunity Manager
  • Georgia NovaesCommunity Manager
  • Guilherme CavalcanteHead of Media Strategy & Planning
  • Gut Sao PauloAgency
  • HeftyProduction Company
  • Iuri MaiaBusiness Manager
  • Julia RamosProduction Director
  • LandiaProduction Company
  • Louise MckerrowBrand Director
  • Marcela GimenezBrand Supervisor
  • Mariane GoebelHead of Production
  • Rainor MarinhoCopywriter
  • Raphaela GuillenAccount Manager
  • Valéria BaroneManaging Director
  • * Linus OuraCreative Director
  • * Anselmo RamosCreative Chairman
  • * Murilo SantosArt Director
  • * Cannes Lions Winners 2021
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