Another Colour Surry Hills

ABOUT

Aim
To replace the traditional and boring hotel compendium, Urban commissioned us to fully art direct and produce a lifestyle book that not only informed guests of the hotel’s ethos and facilities, but gave them reviews, interviews and even a quiz to entertain and inspire them.

Method
We wrote site-specific stories for each hotel that reviewed local attractions such as restaurants, bars, salons and retail spaces. A unique personality for each hotel was created using design elements that personified the separate cities the hotels were located in. Tongue-in-cheek photographs depicted what a typical local carried in their bags. The Sydney-sider, Melbournian and Brisbanite characters gave an ‘insider’s knowledge’ that were held in a Little Black Book.

Results
Using a mixture of paper stocks, metallic and fluorescent inks, an 88-page book was produced using an informal layout to give it a diary-like feel. The Little Black Book was nominated in the Print: Commercial category at the 2011 Create Design Awards.

Date created: July 2012 2012-07-01T00:00:00+0100
Date published: 19 October 2015 2015-10-19T01:01:07+0100

MADEIT CREDITS

Project featured: on 28th September 2015

Little Black Book

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