ABOUT

Ian Burch is no ordinary pastry chef. He transforms flour and sugar into architectural wonders and sculpts chocolate into edible masterpieces. A celebrated chef, he pushes the boundaries of patisserie at luxury events, with plans to expand into an eponymous product range.

We developed a historic brand with a cheeky twist, reflecting Ian’s nature-inspired creations and sense of humour. The strapline ‘Sugarsmith & Chocolatemason’ is a fantastical job title, highlighting Chef Burch’s dual expertise and pays homage to traditional trades such as stonemasonry and blacksmithing.

At the heart of the logo is a pair of monkeys, a subversive reclamation of the kitchen taunt “sponge monkey.” The pair wield kitchen weaponry (a mixer’s paddle and a spiral dipper) and their tails are echoed in the logo’s letterforms. They assemble around a cocoa bean, surrounded by piped flowers and chocolate decorations.

The resulting heraldic crest encapsulates Ian’s backstory and offers the target audience a reassuring quality seal to products and merchandise.

“I had the basic ideas I wanted for my brand identity, and these creative wizards went to work and brought my vision to life. I would certainly recommend Another Colour to anyone. Their customer service and creative skills are exceptional. They are such a friendly, professional group of people.” — Ian Burch, Pastry Chef.