The creative output of a media agency is very varied. Our work reflects the broad range of skills and specialisms (from search to social to sponsorship to branded content to cross-platform media partnerships to programmatic planning ... etc) thriving across the agency, on tap to solve a myriad of client challenges. Our work also demands diverse ways of working collaboratively, not just internally, but with a host of other agencies and media owner partners required for each client. Often, we are not the final creative executioners which gives us less of the ta dah! moment of an advertising execution or design piece, nonetheless our creative ideas drive the final output and results.
I thought it might be helpful to list just some of the creative work we've been behind over the last 12 months -
-Channel 4 Humans 'Synths' stunt from last year, and last week's hijack across Channel 4's E4, Youtube and cinema for Aliens - all working with 4Creative and a spectrum of media owners (see #alienleague on twitter for some of the buzz).
-McCafe Moments - an interesting new communications approach for McDonald's with contextually-targeted branded content pieces on TV and OD working with Channel 4's The Outfit (search McCafe Moments via Campaign).
-Putting Royal Caribbean ships onto Google's Streetview to drive search - a great example of resourceful creative thinking from our search team that's won loads of Awards.
-Loads of innovation used to drive conversation using digital out of home particularly, working with our out of home specialist partners Talon and Grand Visual such as Walkers with Tweet to Eat vending machine in a bus stop.
We're in the final sign off stages of another big Walkers promotion that goes live in April - looking forward to how people enjoy what we've cooked up for that.
- McDonald's Channel Us on Youtube working with Drum our branded content arm
- Doritos 12 Hour Challenge series with LADBible
- Multiple great campaigns for NSPCC including F.A.P.Z and Flaw in the Law (which helped drive a change in government law) to name a few.
This should give a sense of the depth and breadth of our creative output and the diversity of our collaborators.
And it's effective work - in 2015 alone we won over 70 Awards across 17 clients and last week the Annual Gunn Report for Media named OMD the most awarded media agency network in the world for 2015.
I know that media agencies are a rich and rewarding destination for creative thinkers and creators, and that our open, creative thinking adds real value to our client's businesses. My mission is to spread this message, and to grow and champion the art and craft of creative in media.