Annual 2018

Looking to stand out in front of your competitors, get hired at your dream company, and have your work seen by the biggest brands and agencies in the world?

We are looking for the best creative work from 2017 to put in the hands of industry leaders, on agency coffee tables, and exhibited at the most significant creative events of 2018.

Key Benefits

View the Entry Pack

The Process


We welcome submissions from all members of the community, both existing and new. Work is evaluated separately to ensure judging is as fair as possible whether you are submitting work as an Individual or Company.

Judging & People’s Choice

Once the submissions have been collated, Creativepool will produce a shortlist in conjunction with the applicable judging individuals. A shortlist will be passed on to our judging panels and put to a separate public vote. Creativepool members can vote in as many categories as they wish but can vote only once in each category and for each person/company. All of those that make the shortlist are invited to the Annual Launch Party in April.

Judging Criteria

This year we have made a change to how work is judged. We have adapted our own version of the Leo Burnett Human Kind Scale as a guideline for our judges. This is what is used for all categories except those that are “skills” based eg. Illustration, Photography, Production and Post Production.

The Scale for judging is as follows:

  • 10. An idea that changes how things are viewed/done forever
  • 9. A visionary creative idea that changes behaviour
  • 8. An idea and execution that enriches lives
  • 7. An idea that inspires
  • 6. An idea that has potential
  • 5. I understand what they are looking to do
  • 4. No perceivable purpose
  • 3. Pointless
  • 2. No idea
  • 1. Destructive
Individual v Company Entries

Companies can enter into every category on offer.

Individual entries DO NOT compete directly with company entries. Individuals can only enter into these categories: 3D, Animation, Application, Branding, Graphic, Illustration, Interior, Music Composition, Photography, Product / Industrial, Production, Social
, Typography, 
Wave (Innovation), Web


At the end of the judging process, we award 4 types of winners. With an average score of more than 7.5 the individual/company will win a Bronze Annual, 8 and above Silver Annual, 8.5 and above a Gold Annual. If any piece of work receives a 9.5 or above then the winners will receive our version of the Grand Prix award a Limited Edition Annual that will change each year. All shortlisted companies and individuals will be invited to the Annual Launch Party.

Key Dates

  • 1 December 2017
    Early Bird Opens
  • 15 December 2017
    Early Bird Submissions Close
  • 31 January 2018
    Submissions Close
  • 07 February 2018
    Late Submissions Close
  • 14 February 2018
    People’s Choice/Judging Begins
  • 23 February 2018
    People’s Choice/Judging Ends
  • TBC
    Annual Launch Party