ABOUT

JUBBLY JAM was born through the idea of creating a new product, sugar free jam. The objective was to build an appealing brand by exploring fun and engaging aesthetics, and creating a witty brand tone through language. The name JUBBLY (deriving from the well-known British catchphrase ‘lovely jubbly’ has a particularly jammy-like texture to its sound. This combined with carefully considered typography, illustrations and varying organic patterns, has resulted in joyful product that works well across different advertising platforms.