ABOUT

It all starts in the Montebelluna Valley, Italy. A territory that symbolises Diadora, where the only “Made in Italy” runner on the market is being crafted by some of the world’s best sporting gear technicians, manufacturers and designers in their innovation lab. The handcrafted detail is celebrated through nine episodes and stories unveiling the innovative journey’s iconic stories.

To honour the kinetic motion of running itself and the machines from the Diadora innovation lab, a set of kinetic sculptures were constructed with intricate detailing from the shoe designs, representing key features from the acceleration and toe spring in the carbon plate for the Gara Carbon, to the feeling of a fluid run created by the thicker midsole of the Cellula.

My role in this project spanned across R&D, design and rendering where I contributed to the look development and overall art-direction.