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Discover a new approach to luxury automotive, with the experience of buying and owning a Genesis vehicle. Every detail is a work of art within the growing range of luxury models: the performance-driven G70, the design of the GV70, and the elegance of the GV80 – nothing less than exceptional.

To elevate the quality and craftsmanship of Genesis vehicles, FutureDeluxe designed three unique sculptures using an artful mix of luxury details and elements found on each of the new vehicles. The approach to each sculpture focused on finding artful compositions that overall spoke to the messaging around a balance of detail. A collection of six films was created, spotlighting the premium raw materials expressing each vehicle’s distinctive narrative.

In this project my role spanned across R&D, CG design, art direction and rendering. Inspired by the works of John van alstine and the Geometric abstraction movement, each sculpture reimagines the notion of automotive luxury by balancing both physical and conceptual qualities of the G70, GV70 and GV80.