ABOUT

The task was to develop a creative strategy and campaign for Vault’s annual event, divided into three phases: pre-event, event, and post-event. Pre-event efforts centred on building awareness through an email campaign to existing customers and a gamified social media push. A radio-style key phrase was introduced as a hook, allowing attendees to win prizes at the event. During the event, the focus shifted to retaining current clients and engaging new ones. The stand featured bold motion displays and branded merchandise, including reusable cups, stationery, and food. Attendees could use the key phrase or sign up for the newsletter to enter a prize draw. Post-event activity aimed at conversion. A promotional newsletter and targeted paid media were used to follow up with attendees, re-engage the audience, and encourage client sign-ups.