ABOUT

Pizza in Paradise is a mobile woodfire pizza pop-up stand that caters to campsites and events. I was commissioned to create a brand and website for the company. The aim was to convey a warm, family-owned ambience into the brand.

To ensure a warm and welcoming atmosphere for the brand, I opted for a playful and rounded font. This also translates to the bouncy and playful animation of the logo and icons. The colour scheme was inspired by the client’s pizza toppings. The photographs showcase the events that “Pizza in Paradise” caters to, and the entire pizza-making process, right from the dough preparation, and preparation of toppings, to the final product. To ensure easy readability, we’ve kept the text layout simple and clear, both online and on our menus.