ABOUT

Sector: Home care, Retail
Brief: Redesign all of the home care products to create a cohesive range with clear architecture and typography hierarchy
Deliverables: Redesign, Packaging Design
About M&S Home care:
Years of building the home care range led to a rather straggly and incoherent design impression. It was time for a restage!

My responsibilities:
Working in a team of 2 designers creating the full concept,we both worked on developing the guidelines with clear hierarchyand architecture and application on the many products

Approach & Key Achievements:
Created a brand in brand for the M&S home care range
The architecture was thoroughly thought through. We wanted it to be easy for the customer to differentiate the categories like bathroom, kitchen and general use products.
The hierarchy of information on pack was meticulously consideredto be accessible on both a busy shop shelf and in your cleaning cupboard at home
The home care range is now looking cohesive and yes I am puttingthese on my kitchen counter and on my bath tub ledge!