ABOUT

Sector: Beauty, Retail
Brief: Redesign of all the core perfumes
Deliverables: Packaging Design
About Beauty Pie Fragrances:
After years of selling perfumes it was time for a revamp, creatinga cohesive minimalistic, ‘colourfun’, candy store vibe fragrance family

My responsibilities:
Concept, design and application.
Design of labels and cartons, including choice of materials, colours, typography and textures. Adjustments of the bottle to be recyclable

Approach & Key Achievements:
-Summarising each fragrance with a carefully chosen colour of juice, label and carton, all colours to sit nicely and cohesively in the Beauty Pie perfume world
-Creating a clean, colourful, fun and elevated look and feel
-A debossed logo was added to the bakelite cap
-The colourful approach is comparable with a candy store whichencourages multi purchase