ABOUT

The large format posters were created for Heineken, Africa, to assist the training of logistics teams delivering Heineken products to retail outlets across the continent.

Due to low levels of literacy amongst the drivers, and the number of languages spoken in North and sub-Saharan Africa, the posters provide implicit visuals, instructing on aspects such as: the importance of keeping a clean vehicle and looking professional, planning transport routes ahead of time, security and using the van safe, creating rapport with outlet proprietors, keeping records and merchandising.

Drawn in Illustrator CC