About me

I'm an Executive Creative Director, writer and relentless problem solver with a passion for bold human-led ideas that influence and create change.
I have been recognised over 100 times at international and local award shows for the creativity and effectiveness of my work. I have created campaigns and platforms for some of New Zealand's most iconic brands, mentored countless creatives, and played a key role in securing significant new business wins throughout my career.

Named in Campaign Asia's 40 Women to Watch 2021, I have spent the past three years leading the YoungShand Creative Department, helping to transform the business from Digital Marketing Agency to a full-service, Integrated Creative Agency. Recent accolades include a Wood Pencil from D&AD and a Gold Caples for 'Quit for your pets', in addition to securing 4th in Campaign Brief's The Work 2021 for New Zealand Agencies.
I have worked across almost every major network in New Zealand, including BBDO, Saatchi and Saatchi and Ogilvy. During my first six years at Colenso BBDO, I secured global recognition for my campaigns, including a Yellow Pencil for Yellow Treehouse and multiple Gold Lions for the New Zealand Book Council's Going West campaign. A transfer to Clemenger BBDO Wellington saw me pick up the Radio Ad of the Decade in the long-running Orca Awards for NZTA. Stints at Saatchi and Saatchi and Ogilvy followed before taking a two-year sabbatical to welcome a tiny human into the world - hands down my most demanding job to date.