ABOUT

Kindred Forest is a company selling natural and sustainably harvested products that support indigenous communities in the Bolivian Amazon. The branding reflected the idea of working with everything from its root; the beginning, with the deep knowledge of the tribe helping it flourish as a big tree, expanding as it grows. The rounded shape connects everything back into the symbiosis of working in a cyclical nature, starting again with the seasons and nurturing the ground from where it once came.

I created the Brand Strategy, ensuring we were both clear on the company's mission, goals, values, competition and audience. I then developed a full Branding Suite, debossed business cards and detailed Brand Guidelines.

Branding words included kinship, modern, warm, natural and sincere.