ABOUT

Background: Racing Point / ex Sport Pesa / is a young, relatively ‘poor’ racing team built by a billionare who wanted to help achieve his son’s dream to be a Formula 1 driver.

My creative team decided to go brave to stand out on a crowded market by breaking the rules. Let’s forget about luxury and car lead money shoots - we replace it with honesty and bravery to tell the story. The campaign based on the idea to show something what no one else got - Racing Point is about a personal, young, brave them. They are the devildrives of the devildrivers.