ABOUT

“A fun and healthy matcha green tea brand with the aim to encourage a moment of self care”

The Motif: Matcha originates from China but was further developed in Japan. According to Chinese culture “as it symbolises bravery and strength, the tiger is known as the king of the beasts” - if this “king of the beasts” can find a moment for self care then we can too. Allow a moment of your day to relax in the different sensations of the tea.

The Colour Scheme: FRESH, FUN, PLAYFUL, GROUNDED, EARTHY. The brand encourages health, but let’s not make it boring. We all know the phrase “EAT YOUR GREENS”, something many of us have at least one experience of hearing. Words like this have instilled in us a feeling of it being a chore- like task. Taking care of your health and wellbeing isn’t always a chore; and that’s the key message of the brand.

Additionally, STICKERS! I am an avid sticker collector. I love to stick them on my laptop, bottles, journals - EVERYTHING. They almost act as a little collection, symbolising everything that I love. That is why I have decided to include a complementary sticker with the product; adding even more value for the customer and another fun way of increasing brand visibility.