ABOUT

The statistics of domestic violence are shocking split by gender. 40 percent of victims are men while 60 percent are women. Thus, there is an urgent need for support towards men. The cultural ideology upheld by society remains that women are stereotypically the victims of domestic violence. Globally, there are more advocacy and support provided for female victims. Our campaign aims to recondition these conventions and display the acts of violence that happen behind closed doors. In order to achieve the desired outcome of reconditioning, we have chosen to use retail window displays as the main medium for our campaign. As such, the window display makes a hidden issue visible, which will create conversations and awareness.